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Power Headlines for Promotion SuccessPower Headlines for Promotion SuccessJudy Cullins ©2004 All Rights Reserved. Do you send email to your Online audience to let them know about an upcoming teleclass, your service or your book? Do you have a seminar "flyer" on your web site? The biggest mistake professionals and entrepreneurs make is to announce, rather than promote themselves. Each piece you send or put on your web site should begin with the #1 copywriting winner--the headline. You only have a few seconds to capture your potential client's or customer's attention. If your headline doesn't sizzle, your Web site visitor will move on and never return. Remember, the headline is far more important than the copy beneath. Four Formats to Write Compelling Headlines 1. How to. Most Online business people want to learn how to do something to increase their joy, money, relationships and fun. If they have already put up their Web site book descriptions, the table of contents, seminar flyers or coaching/consulting information, and not seen financial success, they too can learn how to do something--better. Sample how to's: -"How-to Quadruple your Web Sales in Just Five Months." -"How-to Put Ecstasy Back into your Love Life" -"How-to Find the Person of your Dreams" -"How-to Write your Print and eBook at the Same Time." 2. Pose a Question. Asking a question puts the attention on "you," your reader. It involves them because we all respond to questions asked. An engaged reader is more likely to keep reading. Sample questions: -"Are you sick and tired of working for someone else? -"Want to know how to create 5-10 new clients each month? -"Want to make your book a best-seller? 3. Announcing your new teleclass, service or product. You want the world to know about your great new book because it will make a difference in their lives, making the world a better place. How can you get your message across to compel your reader to click and buy or contact you? Sample announcements: -"Announcing a Brand New Breakthrough in ePublishing." -"New eBook Helps Small Business People to Big Profits." 4. Use your Best Testimonials. People pay attention to testimonials. They trust you more when someone else they respect has bought from you. Sample testimonials: -"Internet Marketing Exclusive is Pure Genius—Our Sales Have Increased by 40%. -"Stop wasting time and money chasing agents. Read, "Write your Book Fast" for the fastest track to publishing success." Add the name and email below the testimonial to make it real. Remember to include power words in your headlines that emotionally involve your reader. Power word Examples: Breakthrough, discover, easy, free, guaranteed, hidden, incredible, love, master, money, new, powerful, profits, proven, results, revealed, scientific, secret, shocked, shocking, uncovered, you, and your. Here's a few more powerful words: money, save, easy, love, health, proven, results, guaranteed, safety. For every thing you email out, use headlines to reach your clients' and customers basic needs and emotions--another step toward a contact and eventual sale. About the author: Judy Cullins, 20-year book and Internet Marketing Coach works with small business people who want to make a difference in people's lives, build their credibility and clients, and make a consistent life-long income. Author of 10 eBooks including "Write your eBook Fast" and "How to Market your Business on the Internet," she offers free help through her 2 monthly ezines, The Book Coach Says...and Business Tip of the Month athttp://www.bookcoaching.com/opt-in.shtml and 140 free articles. Circulated by Article Emporium The Right Mindset : Key To Success In Online Business Copyright 2005 Arun Pal Singh Today we are going to discuss a very important requirement to succeed in online business. In fact it is the important and essential ingredient of any successful venture. It becomes more relevant in running an online business because of the natur... Business Joint Ventures On The Net! Copyright 2005 Benjamin Scott The term business joint ventures refer to two independent companies or more who agree to establish a new company. These companies legally commit themselves to contribute equity for the new company, as well as share their technology and skills. I... Best Internet Business Do you want to be involved with the best internet business available today? Are you willing to work hard to make your dreams come true? They can come true with your own business you set up and run on the internet. One of my favorite movies is "Field of Dreams."... The Beauty Of Working At Home The Beauty Of Working At Home Working at Home is growing at a phenomenal pace around the world. The beauty of it is that your time is your own and you can dig in anytime you want. Even Large multinationals are now seeing the benifits of employing ... Power Headlines for Promotion Success Power Headlines for Promotion Success Judy Cullins ©2004 All Rights Reserved. Do you send email to your Online audience to let them know about an upcoming teleclass, your service or your book? Do you have a seminar "flyer" on your web site? The biggest mistak... Starting Out With Affiliate Programs Copyright 2005 Mal Keenan Let's start with an important fact. Though you can earn from affiliate marketing even without the benefit of having your own website, it is still a much better option that you get one. A website is the anchor of your work at home business. It wil... The MLM Revolving Door Syndrome In the 15+ years I've been involved with network marketing, the number of people who come and go never cease to amaze me! Sometimes it seems like a revolving door. On the positive side, thousands of new people discover network marketing all the time. They have always wan... What Your Momma Never Told You About Online Press Releases Copyright 2005 Keith Baxter If you market ANYTHING online, you need to send out an online press release. They are easy to write and can potentially bring you much desired media publicity… which, in most cases, will increase sales. But that's not what this article i... How To Become A High-Paid Marketing Consultant Or Copywriter - FAST! Part 2 Copyright 2005 Quick Turn Marketing International, Ltd. Question: Dan, if you were starting out and had no references or a substantial resume, how would you go about finding paying customers for your services? To answer your question, I'll assume you're a junior copy... Earn More Money in Your Online Business by Creating a PIG If you really want to earn more money with your at home business than you need to strongly consider adding a P.I.G. Obviously, I am not referring to the questionably adorable pot bellied pig that many fine people have adopted for a pet. The concept of adding a Passive Income Genera... How to Get Started Blogging in 5 Minutes or Less I put off starting a blog for a long time because I thought it would be hard. I thought it would be technical. I thought I'd have to install scripts and tear my hair out getting them to work. At that point, most of what I'd read about blogs and RSS was just so much geek-speak. ... The Emotional Highs & Lows When Starting A Home Based Business The emotional aspects of starting a home business can have you experiencing high highs and low lows. In addition to the immediate luxuries of being your own boss, setting your own working hours, and avoiding a stressful commute, there are also significant things... Should I Start My Own Business? Should I Start My Own Business? By: je Dunn This is probably the most over looked basic question that a person considering starting a business should ask himself or herself. You should sit down and make a list of the advantages having your own business would ... What You Should Know about Affiliate Programs When you start out in the world of the Internet, you will come across different kinds of money-making opportunities and programs. While many promise to make you rich overnight, only very few are genuine opportunities that would lead you to your hearts' desire but certainly not over... Five ways to quadruple a websites revenue. Copyright 2005 Private Mail Services Many website owners all too often give up on their website, even before their site has had time to shine. It can take months, or even years to reach the optimum for a business so why not expect the same out of a website? It is hard to fin...
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